2021 Global Consumer Snacking Trends Study

Mondelēz International's annual State of Snacking™ report is a global snack trends study examining examining the role of snacking in the lives of global consumers. The 2021 report reveals proprietary findings around the expanded role snacking plays in consumers lives, snacking as a source of well-being, and shifting purchasing trends.

The State of Snacking report, developed in partnership with consumer polling specialist The Harris Poll, complements Mondelēz International’s global snacking insights with new research conducted among thousands of consumers across twelve countries to inform the company’s ongoing strategy to become the global leader in snacking by offering the the right snack, for the right moment, made the right way.

Key Findings


of global consumers stated that their definition of a snack has evolved over the last 3 years


of consumers reported replacing at least one meal with a snack – even higher among Gen Z (75%) and millennials (69%)


eat at least one snack for sustenance and one snack for indulgence each day


rising motivator for snack choices is "serving nutritional needs"

82% Gen Z

enjoy food content on social media, as do 62% of global consumers overall


expect to be able to buy the snacks they want whenever they want


environmental impact on consumers’ food choices is availability of low waste packaging


either buy or would like to buy snacks from companies that are working to offset their environmental impact

Woman enjoying Oreo cookie.

Executive Summary

As the world continues to evolve and adapt to changing dynamics as a result of the pandemic, staying close to our global consumers remains a top priority. The third annual State of Snacking report highlights the expanding role snacking plays in the lives of consumers, including:

  • As consumers’ lives changed over the past few years, their definition of what a snack can be has evolved and snacking has begun to take on new meaning
  • Consumers are seeking snacks as well-being boosters throughout their daily lives
  • Snacking is both a source of nutrition and indulgence, of social connection, inspiration, and purpose
  • Consumers are craving seamless integration of purchase options and inspiration in their everyday lives
  • Acceleration of snacking with purpose amidst a broader global consciousness